Clark is an ed-tech startup bridging the education gap by providing tools to help independent educators grow their businesses. I provided design and development services to support the initial product launch and marketing campaign. I used their existing brand identity elements, including the logo, typography, colors, and illustrations, and extended them into the following deliverables.
- Marketing site design and development
- Social media marketing assets
- iOS app onboarding screens for tutors
- Sign-up flow for tutors
- Product user interface (UI) for parents
In addition to designing these assets, I engineered the UI of the marketing site, sign-up flow, and marketing email templates. I created a light design system using a customized version of the Material Web Components and a CSS utility library. This design system utilized design tokens from the brand identity to customize the components in the library.